McNatural
In Venezuela, McDonald’s products are often perceived as artificial and full of preservatives. We needed to challenge that idea and deliver a clear message: our products are 100% natural.
McDonald’s towers are tall and iconic. In this campaign, we projected their shadows over the landscapes where our raw ingredients come from—highlighting their natural origin and reinforcing a powerful message.
GoodMax – Covid Campaign
At the height of the Covid-19 pandemic, facial hair posed an unexpected health risk. Beards can trap viral particles, acting like a sponge and increasing the likelihood of contagion. They also reduce the effectiveness of face masks and respirators by preventing a proper seal around the nose and mouth.
This piece addressed that reality with a direct and visually impactful message—challenging the then-popular trend of long, hipster-style beards. It served as a public reminder that style should never compromise safety.
The campaign was implemented across social media, in-store posters, and urban billboards during the peak of the pandemic.
Misu – Covid Campaign
The most loyal security system.
Dogs are the most loyal and effective form of protection any home, business, or person can have. MISU helps keep them healthy, happy, and strong—so they can take care of us, just like we take care of them.
Sea Shepherd – Plastic Straws
A threat that never disappears.
Hundreds of thousands of plastic straws are produced every day. Each one takes over 200 years to break down—if it ever does. Most of them end up in the ocean, where marine life pays the price for this silent, floating threat.
